Blog 2: Paris Baguette in USA

Paris Baguette in Korea

‘Paris Baguette’ is the bakery and café from Korea. In Korea, there are over 3,200 stores and it ranked first in National Brand Competitiveness Index among 206 brands. This brand started in 1986, actually the original Paris Baguette was opened in 1988. Paris Baguette has tried hard so it became the top of baking industry. There are reasons why they can become the top. It focuses on the quality. They started to import most of their ingredients from France. And they hold many events related to seasons in Korea. For example, there was an event that they gave Rudolph shaped hats to customer who bought cakes in the Christmas season. Also they make events or products by catching nowadays trends. They make a new cake by using a famous cartoon character among children. When a macaroon is very famous in Korea, they released a macaroon ice cream and macaroon cakes. Paris Baguette can keep its popularity by trying hard again and again.

Rudolph shaped hat

            

      We can find Paris Baguette in USA. There are about 35 stores in USA. They are located from New York to California. On the cross of Lexington avenue and New York 52th street, there is a ‘Paris Baguette’ in front of ‘Au bon pain’. That store represents the power of Paris Baguette in USA. Before December, 2014 (when Paris Baguette established there), many people used to go ‘Au bon pain’. During rush hour, over 80 peoples visited ‘Au bon pain’ per 30 minutes. But after Paris Baguette was opened, most of customers changed their familiar bakery. The number of Au bon pain’s customers declined to 50. They started to buy breads, sandwiches, cakes and soups in Paris Baguette more than Au bon pain. The price of Paris Baguette is more expensive than the other one but customers gave up buying breads at the cheaper place. The reason is the high quality of products. They make coffee and bake bread themselves in the shop while other bakeries receive coffee and bread from factories. So customers can eat fresh and delicious bread in Paris Baguette. And also they sell different products by time. For instance, they sell pastry and espresso in the morning, sandwich and soup during lunch time and bread and cake after lunch time.

Paris Baguette in USA

             Their mission statement is “World class company, World class partnership”. They also said that they want to make customers satisfied by trying to create revolution. Paris Baguette is the company which never gives up challenges. They already have shops in Korea, USA, China, Singapore and Vietnam. They keep trying so they became famous in USA, China, Singapore and Vietnam. They opened a shop in Paris on July. In that store, they chose a premier artisan boulangerie concept so baking masters make Paris Baguette’s products. The CEO of Paris Bagutte said that Paris Baguette was the brand which introduced bakery culture of France in Korea, from now, it would be the brand which extends to the world. They tried hard until now so they got succeed but they are still trying hard. It is the point that other companies have to learn. 

Paris Baguette in Paris